Post by account_disabled on Mar 7, 2024 8:24:16 GMT
Thus increasing the salience of brand memory: consumers will associate the brand with the story, but also with the characters, actors and songs used in the video, increasing the brand's resonance it lends itself to the combined use of testimonials and influencers of immediate and universal use, speech could also be avoided to increase the potential of use it is not perceived as branded or sponsored content it lends itself to virality and the creation of UGC, User Generated Content , very often users in fact use videos to make remixes and mash ups which they in turn share on their profiles. Corporate Storytelling and Social Media At this point we come to consider the relationship between corporate storytelling and social media.
We have already mentioned that storytelling is suitable for Greece Telegram Number Data different content formats and different channels, one of which is social media . But what does it mean to use social media to do corporate storytelling? Well it's not simply a matter of publishing a nice photo, but of developing a communication strategy on social media of which storytelling is part. Let's talk more specifically about social media storytelling . It should now be clearer that stories are not only found in books, but are potentially in every narrative, whether in spoken, written or visual communication and in the form of conversations, articles, blog posts, videos or indeed social posts. Any aspect, therefore, or person, process or company product that contains or on which a story can be built can be the subject of storytelling.
By means of posts, stories, reels and videos, we can tell small aspects of a Brand and thus compose overall, from a transmedia perspective, a unitary and coherent story. Examples of corporate storytelling to note down Which companies use corporate storytelling in their content marketing strategy? In these subparagraphs we will delve into virtuous examples of corporate storytelling. Nike The first example that comes to mind when talking about corporate storytelling is that of Nike for the campaign for the London 2012 Olympics , of which it was a sponsor. In the following video, a mash up of Nike commercials from the Find Your Greatness series. The first is certainly the most seen and appreciated: in each one there is a protagonist, with whom the target should identify.
We have already mentioned that storytelling is suitable for Greece Telegram Number Data different content formats and different channels, one of which is social media . But what does it mean to use social media to do corporate storytelling? Well it's not simply a matter of publishing a nice photo, but of developing a communication strategy on social media of which storytelling is part. Let's talk more specifically about social media storytelling . It should now be clearer that stories are not only found in books, but are potentially in every narrative, whether in spoken, written or visual communication and in the form of conversations, articles, blog posts, videos or indeed social posts. Any aspect, therefore, or person, process or company product that contains or on which a story can be built can be the subject of storytelling.
By means of posts, stories, reels and videos, we can tell small aspects of a Brand and thus compose overall, from a transmedia perspective, a unitary and coherent story. Examples of corporate storytelling to note down Which companies use corporate storytelling in their content marketing strategy? In these subparagraphs we will delve into virtuous examples of corporate storytelling. Nike The first example that comes to mind when talking about corporate storytelling is that of Nike for the campaign for the London 2012 Olympics , of which it was a sponsor. In the following video, a mash up of Nike commercials from the Find Your Greatness series. The first is certainly the most seen and appreciated: in each one there is a protagonist, with whom the target should identify.