What Are the Most Effective Digital Marketing Strategies?

ArticlesDigital Strategy Written by Clodagh O’Brien Marketers looking to create the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing one that will be effective for their needs. In our research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ we found that 53% of senior marketers are spending significantly more on digital marketing channels while many report a lack of talent to compete in a demanding customer environment - which increases the need for a well planned strategy to guide activities. This is is becoming ever-more evident with the growth of AI in digital marketing. Here’s a comprehensive guide to help you boost customer engagement, raise brand awareness, and generate leads to drive business growth. This article will cover: What is a Digital Marketing Strategy?



4 Tips for Creating an Effective Digital Marketing Strategy What are the Most Effective Digital Marketing Strategies? WhatsApp Number Examples of Successful Digital Marketing Strategy What is a Digital Marketing Strategy? A digital marketing strategy is a plan for using channels to grow your visibility online. It should look at factors such as your target audience, strengths and weaknesses, and competitors. To create an effective strategy you should use data across the business to inform and speculate. This will help you establish which marketing channels to use or test, your target audience, and how to communicate your message or brand. Note: A strategy is different from tactics as these are the actions you take to implement your strategy. 4 Tips for Creating an Effective Digital Strategy There are a few key elements to consider in creating a digital marketing strategy.





1. Understand your customer No digital marketing strategy will be effective if you don't have a clear understanding of who buys your product, why they buy it, and where they buy it. Use data and demographics to create a robust profile of your audience and inform your tactics by following these steps: Define the channels that fit your key demographics Speak your customer’s language Understand their pain points and how to switch on emotions Create buyer personas to help customize content and predict buying patterns Be culturally aware Consider partnerships such as with influencers Focus on action-oriented experiences and results rather than the product Use automation tools for segmentation and targeting