Post by account_disabled on Mar 5, 2024 8:42:07 GMT
Choosing the right indicators - and here we understand the importance of KPIs - is essential to understand different aspects of your business, including: know the tone of voice to adopt in communication channels analyze the context and environment in which you operate make changes to improve the sales funnel and correct any errors evaluate the effectiveness of each marketing activity adopted measure the investments made in real time Importance of KPIs for your company Photo by rawpixel on Unsplash How to choose KPIs for your company Only after defining your business objectives can you set KPIs for your business. You can do this with the help of KPQs, Key Performance Questions . These are questions that allow you to define business strategies to set SMART objectives , i.e. Specific, measurable, achievable, relevant and time-based.
Here are some examples of KPQ questions: Is it possible to double Denmark Telegram Number Data the number of customers in the financial year? How can we increase the number of our customers? What path should the company take to reach “x” objective? How long can we reach “x” goal? Once the objectives to be achieved have been clarified, one of the most important elements for choosing company KPIs is to customize each performance indicator . What does this mean in practice? They need to be aligned with your daily business to fit the business approach. They are performance indicators: the ROI (Return of Investment) which determines the progress of a promotional campaign, the number of actions that take place.
To reach a goal, the resources that are used in a business process, the percentage of traffic to a website that arrives thanks to a specific marketing action, the percentage of a form that is filled out by a user, such as subscribing to the newsletter or, in the case of an e-commerce site, the percentage of cart abandonments, the estimate of a store's best-selling products. The importance of KPIs: choosing the right ones for your business How do you choose the right indicators for your marketing strategy? First of all you should know that there is no mandatory number of KPIs to select, but the choice is quite free. It is important, however, to measure the data from both a quantitative and qualitative point of view , to have clear and well-defined processes of your strategy and to determine which processes can satisfy the established business objectives.
Here are some examples of KPQ questions: Is it possible to double Denmark Telegram Number Data the number of customers in the financial year? How can we increase the number of our customers? What path should the company take to reach “x” objective? How long can we reach “x” goal? Once the objectives to be achieved have been clarified, one of the most important elements for choosing company KPIs is to customize each performance indicator . What does this mean in practice? They need to be aligned with your daily business to fit the business approach. They are performance indicators: the ROI (Return of Investment) which determines the progress of a promotional campaign, the number of actions that take place.
To reach a goal, the resources that are used in a business process, the percentage of traffic to a website that arrives thanks to a specific marketing action, the percentage of a form that is filled out by a user, such as subscribing to the newsletter or, in the case of an e-commerce site, the percentage of cart abandonments, the estimate of a store's best-selling products. The importance of KPIs: choosing the right ones for your business How do you choose the right indicators for your marketing strategy? First of all you should know that there is no mandatory number of KPIs to select, but the choice is quite free. It is important, however, to measure the data from both a quantitative and qualitative point of view , to have clear and well-defined processes of your strategy and to determine which processes can satisfy the established business objectives.