Post by kmstfatema on Mar 6, 2024 11:11:56 GMT
To be successful in digital, and in particular in the online marketing and advertising sector, performance measurement is a fundamental point. Today it is crucial to master KPIs , Key Performance Indicators, i.e. indicators that are used to parameterize and evaluate company activities in a specific period of time. Using KPIs allows you to understand the progress of a given company in pursuing its objectives, an aspect that today is essential to succeed over the competition and to correct errors and problems. Viewability is precisely one of these indicators and allows you to measure all the impressions actually obtained by the campaign, i.e. the unit of measurement that indicates the number of views of a given content or advert. Understanding and using these indicators allows you to monitor progress towards set objectives.
Let us now try to delve deeper into the concept of "visibility", which has Germany Telegram Number Data taken on growing importance precisely with a view to measuring the effectiveness of campaigns. Viewability definition Before talking in detail about the Iab viewability standards , i.e. the "rules" with which to calculate the visibility of an advert, it is necessary to better specify what is meant, in the context of digital marketing, by viewability. A possible definition could be to consider it a parameter with which to evaluate how visible an advertisement is, in concrete terms, to users. In fact, it is not enough to publish an advertisement to obtain results, it is also necessary to evaluate its effects. Speaking of viewabilty, definition and meaning therefore go hand in hand, indicating a metric for measuring digital ads aimed at establishing the level of visibility of an impression on a given page.
But why is it so important to know? Because in this way advertisers can know if their Ads are actually visible, and possibly make appropriate corrections. At this point, then, how do you measure the degree of viewability of an advertisement? Viewability formula: when an ad is “visible” Once we have defined what viewability means in digital marketing, all that remains is to find out how it can be calculated. In this regard, it is important to know the aforementioned iab viewability standards , i.e. the parameters set by Iab, a trade association representing communication and advertising companies in the European Union and the United States, and taken as reference standards. According to Iab, an impression, understood as the display of a web page or a banner by a user, is to be considered valid when, in the case of a display ad, 50% of the pixels are visible on the browser window for at least 1 continuous second. With large display ads , i.e. greater than 242,000 pixels, 30% of the pixels must be visible for at least 1 continuous second. Finally, the iab viewability standards also include in-stream video ads with at least 50% of the pixels visible for at least 2 continuous seconds.
Let us now try to delve deeper into the concept of "visibility", which has Germany Telegram Number Data taken on growing importance precisely with a view to measuring the effectiveness of campaigns. Viewability definition Before talking in detail about the Iab viewability standards , i.e. the "rules" with which to calculate the visibility of an advert, it is necessary to better specify what is meant, in the context of digital marketing, by viewability. A possible definition could be to consider it a parameter with which to evaluate how visible an advertisement is, in concrete terms, to users. In fact, it is not enough to publish an advertisement to obtain results, it is also necessary to evaluate its effects. Speaking of viewabilty, definition and meaning therefore go hand in hand, indicating a metric for measuring digital ads aimed at establishing the level of visibility of an impression on a given page.
But why is it so important to know? Because in this way advertisers can know if their Ads are actually visible, and possibly make appropriate corrections. At this point, then, how do you measure the degree of viewability of an advertisement? Viewability formula: when an ad is “visible” Once we have defined what viewability means in digital marketing, all that remains is to find out how it can be calculated. In this regard, it is important to know the aforementioned iab viewability standards , i.e. the parameters set by Iab, a trade association representing communication and advertising companies in the European Union and the United States, and taken as reference standards. According to Iab, an impression, understood as the display of a web page or a banner by a user, is to be considered valid when, in the case of a display ad, 50% of the pixels are visible on the browser window for at least 1 continuous second. With large display ads , i.e. greater than 242,000 pixels, 30% of the pixels must be visible for at least 1 continuous second. Finally, the iab viewability standards also include in-stream video ads with at least 50% of the pixels visible for at least 2 continuous seconds.